F r a n c e s c a
Showcasing intricate jewellery required beautiful design components and simplicity to enhance the overall feel of the space while displaying the stunning pieces on offer. With all retail fit-outs, it’s a vital aspect to compliment the products on display without overstatements that can interrupt the customer's overall experience. Custom design and quality craftmanship offer a luxurious and complimenting aspect to retail requirements. Francesca is a testament to this concept. Beautiful craftsmanship and bespoke joinery provide a stunning display of timeless and prestigious created jewellery.
Walking into a soft and intimate ambience sets the scene of a world-class and sophisticated dressing room. Francesca allures customers with warmth, extravagance, and the essence of opulence. The main display cabinet with sweeping curved edges is certainly reminiscent of the classic French vintage dressing table while the supporting display cases form and scale that distinct feeling of a traditional bedroom dresser. Giving plenty of display opportunities while respecting the overall flow of the area, and providing an open and inviting environment. Allowing the customer to easily navigate, while offering a feeling of space and extravagance.
The colour palette consisting of blush hues and powder greys adds to the overall lightness and softness of the retail zone while offering a very feminine and traditional aspect of classic celebrity beauty. The chalky timber floors and plush blush carpets complete the look and capture the softness and simplicity of eloquent beauty, which the Tasmanian jewellery brand is synonymous with.
Light, bright and beautiful is certainly the focal point of this space. Allowing the pieces to shine in their full exquisiteness under carefully positioned lights. Granting the space to stand out from the shopfront window and invite eyes to easily scan and browse the enclosed retail space. Careful design considerations, the clever use of colour, and utilising that old-world charm provide a space that is alluring to shoppers while staying true to the undertones of the luxury jewellery brand.